Making the World Smokeless Since 2004
Ever since the company was founded in 2004, we have developed, produced, and sold a wide range of smokeless products both in our home territory Sweden, and all over the world. We aim to give customers the choices they need to make informed choices.
Sold in over 150 countries
Our products can be found all over the world, from Stockholm to Senegal, from the Czech Republic to California, from Oman to Osaka. And we continuously open up new markets for our smokeless alternatives.
Truly international and inclusive
Our people in the factory alone represent 27 nationalities, and we have our own staff located all over the world and they bring their experience and deep skills for each of the markets we operate in.
Over 80 products in the range
With over 80 brands and varieties being produced at the factory in Enköping, customers will always find their favorites in our assortment. We take pride in producing signature flavors and brands known as some of the best in the industry, with figureheads such as Oden’s, Siberia, and White Fox.



